Raise the Bar Posts

A daily digest of timely, must-read posts on sales, marketing and growth engineering. Join thousands of DOERS reading the Raise the Bar newsletter. Sign up for Raise the Bar here.

Raise the Bar

Sales Ops vs Marketing Ops vs Business Ops, Inside Patreon’s Growth, and More – Raise The Bar

August 4, 2017 -

By Nick Frost

4 Tips To Make Your Sales Enablement Strategy More Effective Ultimately, sales enablement is about efficiency and effectiveness. According to research from Highspot, 80 percent of businesses with a sales… Read Full Article

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Sales Tech Landscape Update, Instagram DM Networking Guide, and More – Raise The Bar

August 1, 2017 -

By Nick Frost

Mattermark’s Suggested Search Lists To give you a sense of fast-growing companies in industries like e-commerce, Bitcoin, green energy, healthcare, VR, fintech, and artificial intelligence, we’ve aggregated search lists showing… Read Full Article

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Model Market Fit Analysis, Customer Acquisition Addiction, and More – Raise The Bar

July 31, 2017 -

By Nick Frost

How to Refine Your Prospect List Using ‘Best of’ Rankings The Fortune 500, The Global 2000, The Most Innovative Companies. These are just a few of the lists that publications… Read Full Article

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Sales Orgs and Star Trek, Mapping Customer Journeys, and More – Raise The Bar

July 27, 2017 -

By Nick Frost

How to Build A Better Spreadsheet For Fundraising Fundraising can be a daunting feat to overcome. In fact, people fail far more than they succeed. Of the more than 6… Read Full Article

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Relationships as a Sales Lever, Minimum Viable Analytics, and More – Raise The Bar

July 26, 2017 -

By Nick Frost

Relationships as a Business and Sales Lever: Q&A with Michael Africk We recently caught up with Michael Africk, co-founder and CEO of Inmoji, to hear his experiences growing his sales funnel… Read Full Article

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Inside Snapchat’s Spectacles Campaign, Solution Selling Guide, and More – Raise The Bar

July 25, 2017 -

By Nick Frost

Making Magic With the New Account Discovery Wizard No eye of newt or frog’s breath needed to brew up some pretty magical searches inside Mattermark. With our new Account Discovery… Read Full Article

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Lead Enrichment Operations, Y Combinator’s Growth Guide, and More – Raise The Bar

July 24, 2017 -

By Nick Frost

Who Owns Lead Enrichment — Sales or Marketing? Lead (or data) enrichment can be problematic because it’s difficult to know who owns different pieces of the puzzle. It usually involves… Read Full Article

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Outbound Prospecting Benchmarks, YouTube Case Study, and More – Raise The Bar

July 20, 2017 -

By Nick Frost

5 FAQs About Mattermark for Lead Enrichment Last week, we hosted our first webinar of the year to show sales pros how to use Mattermark to find their future customers,… Read Full Article

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Email Design Trends 2017, Product Channel Fit Strategy, and More – Raise The Bar

July 19, 2017 -

By Nick Frost

Forbes Cloud 100 Companies With Recent Funding Why this list matters: The Forbes Cloud 100 recognizes cloud computing companies that are leading the pack, from HR and marketing to security… Read Full Article

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Account-Based Everything, High-intensity Growth Experiments, and More – Raise The Bar

July 17, 2017 -

By Nick Frost

Startups Lure Salespeople with Equity as an Incentive Salespeople are stereotypically competitive, hungry and cash-oriented, but like any employee at a startup, equity can play a role in their compensation.… Read Full Article

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2017 SaaS AE Metrics Report, Slack’s Growth Strategy, and More – Raise The Bar

July 13, 2017 -

By Nick Frost

Why Employee Growth and Headcount Matter for Salespeople Context and timing are everything when it comes to building relationships with prospects. To make sure you nail a “just right” strategy,… Read Full Article

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SalesOps Guide to Revenue Growth, Social Selling vs. Cold Calling, and More – Raise The Bar

July 10, 2017 -

By Nick Frost

Using Data to Drive Outbound Sales Even for SMB SaaS companies focused on specific verticals, outbound sales can prove to be an effective customer acquisition channel and growth lever. Pure… Read Full Article

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Onboarding as a Growth Strategy, Laws of Network Effects, and More – Raise The Bar

June 28, 2017 -

By Nick Frost

5 Things You Didn’t Know You Can Do With Mattermark Everyone loves a good secret. I’m here to share some of Mattermark’s unintentional best-kept secrets to making your prospecting or… Read Full Article

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Demystifying Sales Operations, Word-of-Mouth Growth, and More – Raise The Bar

June 26, 2017 -

By Nick Frost

How Sales Reps Can Use Funding Data to Identify Their Next Big Money Prospect Whether a company closes a round, gets acquired or goes public, this new funding often spurs… Read Full Article

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Marketing Tool Paralysis, Product-Driven Growth, and More – Raise The Bar

June 22, 2017 -

By Nick Frost

Fast-Growing Food E-commerce Companies Our latest Suggested Search List reveals 10 fast-growing consumer-facing food e-commerce companies, ranked by the Mattermark Growth Score. Check out the companies that top this list… Read Full Article

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Effective Sales Discovery Calls, Content Distribution Tips, and More – Raise The Bar

June 21, 2017 -

By Nick Frost

Always Be Closing Sales Chris Orlob of Gong releases an AI analysis of a large pool of sales call recordings they did at Gong.io that highlights how the most effective… Read Full Article

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Organizing Your Marketing Tech Stack, Beyond BANT, and More – Raise The Bar

June 13, 2017 -

By Nick Frost

Boston’s Growing Startup Landscape Entrepreneurs often flock to Silicon Valley to start a company because of the number of venture capital firms and angel investors and the community’s appetite for… Read Full Article

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Modern Sales Dictionary, A Multi-Million Dollar SaaS Growth Strategy, and More – Raise The Bar

June 8, 2017 -

By Nick Frost

A Beginner’s Guide to Modern Sales In a world filled with business jargon, sometimes it can be hard to understand precisely what someone is talking about. Last year, we shared… Read Full Article

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Your Gold Mine of Data, Growth Stages Explained, and More – Raise The Bar

June 7, 2017 -

By Nick Frost

You’re Sitting on a Gold Mine of Data — Here’s What You Should Do With It Customers seek outcomes – not tools or services – and it’s the marketing and… Read Full Article

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Landing Your First Growth Marketing Job, 41 Growing Boston Startups, and More – Raise The Bar

June 6, 2017 -

By Nick Frost

Downtown Boston Companies Quickly Approaching 50 Employees These are 10 out of 41 companies in downtown Boston with 30 to 49 employees and more than 10% employee growth in the… Read Full Article

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Data-Driven Ideal Customer Profile Targeting, 50 Video Marketing Stats, and More – Raise The Bar

June 5, 2017 -

By Nick Frost

How to Find Green Energy Companies That Match Your Ideal Customer Profile Growing sales teams know the challenge of staying on top of prospects and making sure they contact the… Read Full Article

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The Attention Tax, The Four Pillars of Sales Ops, and More – Raise The Bar

May 31, 2017 -

By Nick Frost

Introducing Territory Planning in Mattermark Rapidly growing sales teams know the pains of territory planning. They’re process-driven and results-focused. To successfully lead a multi-rep organization into the future, modern sales… Read Full Article

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Sales Qualification Frameworks, Lessons From GrowthHackers Conf, and More – Raise The Bar

May 30, 2017 -

By Nick Frost

Why You Need to Cross Half Your Prospects Off Your List (read) Qualification is paramount in sales. Here we break down how bad qualification can lead to so many problems… Read Full Article

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