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Onboarding as a Growth Strategy, Laws of Network Effects, and More – Raise The Bar

5 Things You Didn’t Know You Can Do With Mattermark

Everyone loves a good secret. I’m here to share some of Mattermark’s unintentional best-kept secrets to making your prospecting or research more fruitful. Here are five ways you’re likely not currently using Mattermark, but should be.

 

Always Be Closing Sales

Jeremey Donovan of GLG breaks down key takeaways and some highlights from individual sessions in “Sales Machine 2017 Recap: Key Takeaways, Insights, Strategies, Tips & More

Mary Green shares her story about how she researched, tested, and found the best email marketing product for her latest client in “How B2B Buyers Shop for SaaS Tools

 

SaaS Metrics Survey

Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and sent to participants this summer. Go here to take the survey.

 

Expand Your Marketing Funnel

Tom Wentworth of RapidMiner believes marketing automation products made it too easy  to automate processes that would nurture users over time until they became “qualified” and gives six lessons they’ve learned 12 months into their PQL journey in “Lessons Learned Shifting to Product Qualified Leads

Phil Gamache of Klipfolio covers the important SaaS funnel metrics, how to define your marketing automation KPIs, and prove ROI in “Boost These Top 3 SaaS KPIs with Marketing Automation

 

Grow Up and To The Right

Casey Winters of Greylock Partners recognizes that onboarding is both the most difficult and ultimately most rewarding part of the funnel to improve to increase a company’s growth and outlines his principles of successful onboarding in “Why Onboarding is the Most Crucial Part of Your Growth Strategy

Tai Rattigan of Amplitude looks at how to use Metcalfe’s Law (the network effect), Zipf’s Law, and Reed’s Law to build a business that attracts more users so that it becomes more valuable as you grow in “How to Harness Network Effect to Grow Your Product

 

We’re Hiring A Sales Development Rep

Are you curious about business, great at connecting with people, and eager to develop professional skills? Are you looking to begin a career in sales?

If so, this entry level sales position could be perfect for you.

Join thousands of DOERS reading the Raise the Bar newsletter. A daily digest of timely, must-read posts on sales, marketing, and growth engineering.


Also published on Medium.

© Mattermark 2018. Sources: Mattermark Research, Crunchbase, AngelList.
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