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Organizing Your Marketing Tech Stack, Beyond BANT, and More – Raise The Bar

Boston’s Growing Startup Landscape

Entrepreneurs often flock to Silicon Valley to start a company because of the number of venture capital firms and angel investors and the community’s appetite for new companies. But other cities across the world, including Stockholm, Portland, and Boston, are gaining a stronger startup reputation and increasing the number of startups and amount of VC funding.

Boston, in particular, has startup legs, and its growth has huge implications for investors, entrepreneurs, and salespeople.

Here’s what it means for investors, entrepreneurs, and salespeople.


Always Be Closing Sales

Jacco Van der Kooij of Winning By Design offers what he calls a “modernized version” of BANT that can be applied to Inside Sales Teams (SDRs, AEs) that deal with recurring revenue deals in “BANT and Beyond: Advanced Sales Qualification for SDRs & AEs

Lee Bartlett, the author of The No. 1 Best-Seller, discusses the four types of bad actors you find throughout B2B sales teams in “Ambition Sales: The Sales Influencer Series Presents: Lee Bartlett” (podcast)


SaaS Metrics Survey

Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and sent to participants this summer. Go here to take the survey.


Expand Your Marketing Funnel

Kobie Fuller of Upfront Ventures aims to help marketers better make sense on how to potentially organize the plethora of marketing tools and get closer to achieving cross-channel marketing in “Organizing Your Marketing Tech Stack

Marcus Taylor of VentureHarbour focuses his in-depth, four-part guide on both customer acquisition and improving your product-market fit in “The Ultimate Startup Marketing Strategy


Grow Up and To The Right

Darius Contractor of Dropbox presents his framework for how user psychology has driven growth at companies like Bebo, Tickle, PhotoSugar and of course, Dropbox in “Psych’d: A New User Psychology Framework for Increasing Funnel Conversion

Edward Ford of Advance B2B digs into “The Mission Matrix”, a framework to map out your go-to-market plan, helps you understand where you are located in the matrix, and gives a case example of this matrix in the marketing automation field in “The Mission Matrix: Your B2B SaaS Go-To-Market Strategy

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Also published on Medium.

© Mattermark 2024. Sources: Mattermark Research, Crunchbase, AngelList.