Data-Driven Ideal Customer Profile Targeting, 50 Video Marketing Stats, and More – Raise The Bar

How to Find Green Energy Companies That Match Your Ideal Customer Profile

Growing sales teams know the challenge of staying on top of prospects and making sure they contact the company at the most timely moment with relevant information. Data-driven insights help sales reps prioritize their prospecting efforts.

We dug into our data to uncover the top renewable energy companies. Dong Energy, Jain Irrigation Systems and Electrek are the top three companies that have seen high growth, based on the Mattermark Growth Score.

Here’s how sales teams that leverage company data can be a part of the conversation when it’s most relevant and timely for them and prospects.

 

Always Be Closing Sales

Todd Jones of Renaissance Learning focuses on how Sales Operations improves the efficiency of the sales force in “How to Improve the Efficiency of the Sales Team” (podcast)

Mathew Sweezey of Salesforce expands on the results of his detailed audience analysis survey to help marketers understand how they can improve marketing accuracy in “New B2B Persona Research From Salesforce and LinkedIn Study”

 

SaaS Metrics Survey

Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and sent to participants this summer. Go here to take the survey.

 

Expand Your Marketing Funnel

Chris Brennan of Phorest sets out the most common pitfalls startups make when setting up a content marketing strategy and how to address them in “Building a True Client Focused Content Marketing Strategy”

Alfred Lua of Buffer details video statistics covering topics like marketing trends, user behavior, engagement, and more in “50 Video Marketing Stats”

 

Grow Up and To The Right

Pedro Magriço of Typeform offers his point of view about growth teams and explains how they’re experimenting from an organizational perspective in “Maybe You Shouldn’t Have a Growth Team”

Sean Falconer of Proven describes how marketing, engineering, customer support and the executives of Proven all participate in ‘Mission Week’, driving towards the same goal of accumulating 20 points in “Boosting Our Organic Traffic by 43% Over a 3 Month Period”

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Also published on Medium.