Raise the Bar Posts

A daily digest of timely, must-read posts on sales, marketing and growth engineering. Join thousands of DOERS reading the Raise the Bar newsletter. Sign up for Raise the Bar here.

Raise the Bar

Raise the Bar – Essentialism for Marketers, Customer Retention Strategies, and more

February 27, 2017 -

By Nick Frost

The Three Main Elements of Building a Repeatable Sales Process The key to building any process is to break it down into its constituent parts. Each of these parts should… Read Full Article

Raise the Bar

Raise the Bar – Understanding Product/Market Fit Qualitatively, Chatbot Marketing, and more

February 24, 2017 -

By Nick Frost

Follow @mattermark A Product-led Approach to Sales When approached in the right way, layering in a human sales effort into your product-led business can accelerate growth while maintaining envy-worthy unit… Read Full Article

Raise the Bar

Raise the Bar – The Importance of Market Segmentation, Seven Virtues of Sales, and more

February 23, 2017 -

By Nick Frost

The Benefits of Building a Repeatable Sales Process The best free-thrower in the world isn’t Shaq. It isn’t Steph Curry. It isn’t even Steve Nash. It’s Ted St. Martin, the… Read Full Article

Raise the Bar

Raise the Bar – Building a New Marketing Team, Fixing a Leaky Bucket, and more

February 21, 2017 -

By Nick Frost

Always Be Closing Sales Ronald Brock, author of Gamebreaker focuses on actionable takeaways for sales development and inside sales practitioners in “Sales Pipeline Radio #54” (podcast) Fill the Funnel publishes a… Read Full Article

Raise the Bar

Raise the Bar – Automating Prospecting Research, Epic Guide to Customer Interviews, and more

February 17, 2017 -

By Nick Frost

Apply This Simple Thought Exercise Before Creating Content If you’re a content marketer that’s struggling to convert leads to customers, ask yourself a very simple question before creating your next… Read Full Article

Raise the Bar

Raise the Bar – App Marketing Metrics for Pirates, Mobile Growth Stack, and more

February 16, 2017 -

By Nick Frost

Introducing Account-Based Sales Into Your Process – The Four-Step Framework Moving from lead-based sales to account-based sales might seem like a massive upheaval of your sales process. But there are… Read Full Article

Raise the Bar

Raise the Bar – Land and Expand Marketing, User Acquisition Case Study, and more

February 15, 2017 -

By Nick Frost

Always Be Closing Sales Vinay Bhagat of TrustRadius tells the story of how TrustRadius has been monetized and why they turned away from paid lead generation in “Two Roads Diverged”… Read Full Article

Raise the Bar

Raise the Bar – A Dozen Lessons on Growth, Sales Alchemy, and more

February 14, 2017 -

By Nick Frost

The Startup Fundraising Dictionary Andy Sparks and Josh Levy lay out detailed definitions of the players and basic fundraising terms, in order to make the startup and fundraising worlds accessible… Read Full Article

Raise the Bar

Raise the Bar – Tuesday, January 31st, 2017

January 31, 2017 -

By Nick Frost

The Need for Speed and Other Tips on Building Teams for Transformation (read) There’s no doubt about it — business transformations are tough. Sean Moriarty learned about transformations first-hand by… Read Full Article

Raise the Bar

Raise the Bar – Monday, January 30th, 2017

January 30, 2017 -

By Nick Frost

Always Be Closing Gaetan Gachet of Algolia shares some of the biggest challenges and learnings from creating a sales process from scratch and building out a sales team in “Algolia:… Read Full Article

Raise the Bar

Raise the Bar – Tuesday, January 24th, 2017

January 24, 2017 -

By Nick Frost

Always Be Closing Bridget Zingale of HubSpot outlines the process of using data to align sales and marketing in “Finding the ‘Glengarry Leads’” Tomasz Tunguz of Redpoint Ventures covers what… Read Full Article

Raise the Bar

Raise the Bar – Monday, January 23rd, 2017

January 23, 2017 -

By Nick Frost

Accelerate Outbound Sales With These 5 Free ebooks (read) Whether you’re just starting outbound sales or are looking for a way to accelerate the process you already have, you’ll never… Read Full Article

Raise the Bar

Raise the Bar — Thursday, January 19th, 2017

January 19, 2017 -

By Nick Frost

Six Common Reasons SaaS Sales Plans Fail Are you going to hit your 2017 sales goal? If not, do you know why? As you begin planning your sales goals for Q2… Read Full Article

Raise the Bar

Raise the Bar – Wednesday, January 18th, 2017

January 18, 2017 -

By Nick Frost

Sales and Marketing Trends Report from the Top 50 B2B Companies, Free & Ungated (read) Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S.… Read Full Article

Raise the Bar

Raise the Bar – Friday, January 13th, 2017

January 13, 2017 -

By Nick Frost

3 Tips to Maximize the ROI of Your Lead Gen Activities (read) Sales teams are obsessed with lead gen. We always want more leads and in less time than ever… Read Full Article

Raise the Bar

Raise the Bar – Thursday, January 12th, 2017

January 12, 2017 -

By Nick Frost

Always Be Closing Marko Savic of FunnelCake describes not a replacement for lead scoring, but rather a system to evaluate the health of sales and marketing alignment in “Everything You… Read Full Article

Raise the Bar

Raise the Bar – Wednesday, January 11th, 2017

January 11, 2017 -

By Nick Frost

The Startup Tapes: Why Objective Signals for Company Growth Matter Danielle Morrill of Mattermark and Tim Anglade of Scale Venture Partners explore how growth became the go-to startup benchmark, and… Read Full Article

Raise the Bar

Raise the Bar – Tuesday, January 10th, 2017

January 10, 2017 -

By Nick Frost

The Anatomy of a Next-Gen Sales Rep The next-generation of sales reps won’t be chromed out. They won’t have laser eyes or super-computer brains. The next-generation sales rep won’t be… Read Full Article

Raise the Bar

Raise the Bar – Monday, January 9th, 2017

January 9, 2017 -

By Nick Frost

ICP + TAM = A Sales Qualified Lead Machine In the modern world of Sales Development, high quality and high velocity Sales Qualified Leads reign supreme. Here are the four most… Read Full Article

Raise the Bar

Raise the Bar – Friday, January 6th, 2017

January 6, 2017 -

By Nick Frost

Case Study: JumpCloud Builds Outbound Sales Process with Mattermark When JumpCloud decided to launch outbound sales efforts, the team set a lofty goal: Only fill the sales pipeline with prospects… Read Full Article

Raise the Bar

Raise the Bar – Thursday, January 5th, 2017

January 5, 2017 -

By Nick Frost

Introducing Raise the Bar To say we’re passionate about helping our readers save time is putting it lightly. Our simplest and most important editorial guideline is: if we can’t read… Read Full Article

Product Updates

Raise the Bar: Our New Newsletter for Developing Sales, Marketing, & Growth Expertise

December 30, 2016 -

By Danielle Morrill

tl;dr: We’re launching a new daily newsletter curating content for sales, marketing, and growth engineering. Subscribe today! As 2016 draws to a close, the excitement to embark on new projects is overflowing… Read Full Article

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