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Raise the Bar – Thursday, January 12th, 2017

Always Be Closing

Marko Savic of FunnelCake describes not a replacement for lead scoring, but rather a system to evaluate the health of sales and marketing alignment in “Everything You Need to Know About Lead Health

lead funnel flow diagram

Russell Vaughan of GoSquared defines a role with the commercial focus and responsibility of a salesperson, combined with the mindset and problem solving approach of an engineer in “What Does a Sales Engineer Do?

Sam Mallikarjunan of Harvard DCE expands on an interesting analysis HubSpot did on the sales rep behavior that correlates with hitting quota (and it’s not closing ability) in “The Closer Is Dead. Long Live The Listener.

Expand Your Marketing Funnel

Randy Frisch of UberFlip encourages marketers to focus less on SEO, lead gen, and shares, and more on entertaining your audience in “A Challenge: Entertain With Your Content

Marcus Taylor of Convince & Convert explains how to create personalized web journeys and marketing funnels for your audience buckets in “How to Segment Your Traffic to Increase Leads and Conversions

Carl Sednaoui from MailCharts shares some tips on how to improve your most-read emails in ” Unboxing the Birchbox Email Experience

 

Grow Up and To The Right

Danielle Morrill of Mattermark recognizes that while some tactics are great for a quick hit of traffic, ultimately distribution hacking is about thinking and acting for the long term by re-imagining your company’s entire approach to product distribution in “The Distribution Hacker’s Mission: Create an Unfair Advantage

Drew Beechler of High Alpha explores prioritization in your go-to-market strategy in “The Importance of Focus in Your Early GTM Strategy

Deva Hazarika of Opstarts writes a followup to Brad Feld’s post on “increasing conversion and decreasing churn” illustrating the huge impact small improvements to conversion and churn can have on a SaaS business in “Maximizing Your Opportunity with ICDC

 

We’d Love To Hear From You

  1. What blog sources should we follow? Email Nick Frost with your recommendations.
  2. Do you want to be a sales, marketing, or growth related guest writer on Mattermark’s blog? Email Nick Frost to learn more.

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© Mattermark 2017. Sources: Mattermark Research, Crunchbase, AngelList.
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