Always Be Closing
Bridget Zingale of HubSpot outlines the process of using data to align sales and marketing in “Finding the ‘Glengarry Leads’”
Tomasz Tunguz of Redpoint Ventures covers what demand gen is, how to be successful (communication/buy in with sales and execs is #1), and what these leaders are looking for in new hires in “Dive Into Demand Generation”
Expand Your Marketing
Cameron Conaway of Klipfolio delves into what India’s economic and digital growth could mean for marketers everywhere in “Digital Marketing in India: A Glimpse Into The Future“
Eytan Buchman of Freightos lays out why marketers’ battles for attention will be challenges by ad platform supply and demand shifts, new user interfaces, and limited digital advertising real estate in “Life for Marketers is About to Get Harder”
Grow Up and To The Right
Andrew Chen of Uber looks at what three common techniques for growth looked like 100+ years ago, and how we’re thinking about them now in “What’s Next in Growth?”
Pierre Lechelle of Startup Friendly shares the struggle behind the implementation of Growth Process and how to start experimenting without hurting your business in “Why Companies are Failing to Implement Growth Processes“
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Also published on Medium.