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Raise the Bar – Monday, January 30th, 2017

Always Be Closing

Gaetan Gachet of Algolia shares some of the biggest challenges and learnings from creating a sales process from scratch and building out a sales team in “Algolia: Getting Sales Off the Ground

getting startup sales setup

Shari Johnston of Radius offers a fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals in “Sales Pipeline Radio, #51” (podcast)

 

Expand Your Marketing

Jessica Thiefels of Mention identifies how to boost the effectiveness of deals and discount marketing “Not All Discounts Are Valuable

Danny Wong of ConversionXL describe ways to looking beyond each purchase to boost retention and LTV in “Post-Purchase Emails

 

Grow Up and To The Right

Anthony Kennada of Gainsight counters a rumor spread for the past several years that brand marketing is not nearly as strategic as demand generation for startups in “An Unapologetic Defense of Brand Marketing for B2B Growth

Hila Qu of Acorns details a how-to plan for a growth practitioner’s first 90 days in “Startup Growth Plan

 

The Deskless Workforce, “Enterprized” Consumer and other 2017 Enterprise Cloud Trends (read)

Following on the heels of an impressive 2016, what does 2017 have in store for the industry? The partners at Emergence Capital offer the following predictions around the forces that will drive the enterprise software space this year.

enterprise cloud trends

 

Mattermark is Hiring

We’re looking to hire a Content Marketer, Account Executive, and Customer Support Specialist, full-time, in San Francisco. Here are the job descriptions.

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Also published on Medium.

© Mattermark 2017. Sources: Mattermark Research, Crunchbase, AngelList.
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