Nick Frost, Author at Mattermark

Organizing Your Marketing Tech Stack, Beyond BANT, and More – Raise The Bar

June 13, 2017 -

Boston’s Growing Startup Landscape Entrepreneurs often flock to Silicon Valley to start a company because of the number of venture capital firms and angel investors and the community’s appetite for… Read Full Article

Raise the Bar

Modern Sales Dictionary, A Multi-Million Dollar SaaS Growth Strategy, and More – Raise The Bar

June 8, 2017 -

By Nick Frost

A Beginner’s Guide to Modern Sales In a world filled with business jargon, sometimes it can be hard to understand precisely what someone is talking about. Last year, we shared… Read Full Article

Mattermark Daily

The Rise of Operator-Angels, Equity Options vs. Cash, and More – Mattermark Daily

June 7, 2017 -

By Nick Frost

You’re Sitting on a Gold Mine of Data — Here’s What You Should Do With It Customers seek outcomes – not tools or services – and it’s the marketing and… Read Full Article

Raise the Bar

Your Gold Mine of Data, Growth Stages Explained, and More – Raise The Bar

June 7, 2017 -

By Nick Frost

You’re Sitting on a Gold Mine of Data — Here’s What You Should Do With It Customers seek outcomes – not tools or services – and it’s the marketing and… Read Full Article

Raise the Bar

Landing Your First Growth Marketing Job, 41 Growing Boston Startups, and More – Raise The Bar

June 6, 2017 -

By Nick Frost

Downtown Boston Companies Quickly Approaching 50 Employees These are 10 out of 41 companies in downtown Boston with 30 to 49 employees and more than 10% employee growth in the… Read Full Article

Raise the Bar

Data-Driven Ideal Customer Profile Targeting, 50 Video Marketing Stats, and More – Raise The Bar

June 5, 2017 -

By Nick Frost

How to Find Green Energy Companies That Match Your Ideal Customer Profile Growing sales teams know the challenge of staying on top of prospects and making sure they contact the… Read Full Article

Raise the Bar

The Attention Tax, The Four Pillars of Sales Ops, and More – Raise The Bar

May 31, 2017 -

By Nick Frost

Introducing Territory Planning in Mattermark Rapidly growing sales teams know the pains of territory planning. They’re process-driven and results-focused. To successfully lead a multi-rep organization into the future, modern sales… Read Full Article

Raise the Bar

Sales Qualification Frameworks, Lessons From GrowthHackers Conf, and More – Raise The Bar

May 30, 2017 -

By Nick Frost

Why You Need to Cross Half Your Prospects Off Your List (read) Qualification is paramount in sales. Here we break down how bad qualification can lead to so many problems… Read Full Article

Raise the Bar

The Future of Sales, 29 SaaS Marketing Lessons, and More – Raise The Bar

May 26, 2017 -

By Nick Frost

Why The Future of Sales Looks A Lot Less Salesy (read) Even with something as formal as enterprise B2B sales, businesses don’t buy things, people do. So what does this… Read Full Article

Mattermark Daily

7 Lessons From 100+ Failed Startups, Funding Timeline Trends, and More – Mattermark Daily

May 25, 2017 -

By Nick Frost

Optimize Sales Ops by Integrating Data-Driven Tools (read) Time and time again, sales teams say sales software becomes even more effective when the systems talk to each other and work… Read Full Article

Raise the Bar

Connecting With The Right Prospects, SaaS Churn Metrics, and More – Raise The Bar

May 22, 2017 -

By Nick Frost

How To Connect With The Prospects That Matter (read) To be a successful salesperson, it’s crucial to build strong relationships and connect with one person who will be your champion… Read Full Article

Raise the Bar

The RevOps Framework, Building A Customer Advisory Board, and More – Raise The Bar

May 18, 2017 -

By Nick Frost

The RevOps Framework (read) Over the past twelve months, FunnelCake interviewed over a hundred B2B Marketing, Sales, and Customer Success leaders. They used this data to create the definitive framework… Read Full Article

Raise the Bar

Raise the Bar – The Bottom-up Approach To Sales, Calculating Booking Capacity, and More

May 17, 2017 -

By Nick Frost

How a Bottom-up Approach Can Help You Sell to the Big Guys (read) Individual employees have encouraged their companies to use tools like Slack and Salesforce company-wide. Starting at the… Read Full Article

Insights

The Top 25 500 Startups Batch 20 Demo Day Startups

May 11, 2017 -

By Nick Frost

Today is the 500 Startups Batch 20 Demo Day in San Francisco, CA. The startups will pitch to an audience of Venture Capitalists, Angel Investors, and decision makers at large tech companies,… Read Full Article

Mattermark Daily

From Seed to Series B, VC Meta-Thesis, A Customer Success Manifesto, and More

May 9, 2017 -

By Nick Frost

Mattermark Daily – Tuesday, May 9th, 2017 Your Sales Success Depends on These 4 Data Points (read) Data will make you better at your job and your life easier. It… Read Full Article

Raise the Bar

Raise the Bar – Going from Account Executive to Sales Ops, Skyscraper Technique, and More

May 9, 2017 -

By Nick Frost

Your Sales Success Depends on These 4 Data Points (read) Data will make you better at your job and your life easier. It allows sales managers to understand a customer’s… Read Full Article

Mattermark Daily

Mattermark Daily – Monday, May 8th, 2017

May 8, 2017 -

By Nick Frost

Micro-VC — Smaller is better, but the math is still really hard (read) While the math in the post may be intimidating, there are strong reassurances as history has shown us that… Read Full Article

Raise the Bar

Raise the Bar – Engineering-Centric Sales Organization, Product-Channel Fit, and More

May 8, 2017 -

By Nick Frost

Always Be Closing Sales Derek Draper of Pattern shares exactly what this multi-stage sales plan looks like, including questions that should be asked during each phase of a deal, and… Read Full Article

Raise the Bar

Raise the Bar – The B2B Persona Research Project, How to Build a Growth Model, and More

April 26, 2017 -

By Nick Frost

Delivering on the Promise of the Modern Sales Organization (read) Yesterday, we announced the launch of Mattermark for Salesforce AppExchange, bringing lead enrichment with Mattermark’s unique data set of growth… Read Full Article

Mattermark Daily

Mattermark Daily – Thursday, April 20th, 2017

April 20, 2017 -

By Nick Frost

Earn the Right to Connect with Lead Enrichment Every sales professional has a process and a workflow they follow when interacting and nurturing a lead. But, not every process involves… Read Full Article

Raise the Bar

Raise the Bar – Women Close More Deals Than Men, Marketing Attribution, and More

April 20, 2017 -

By Nick Frost

Pivot Survival Tactics from Kabam’s 3 Near-Death Triumphs Pivots aren’t pretty. Whether you’re a several hundred-person company staring bankruptcy in the face, or a tiny startup zig-zagging toward product market… Read Full Article

Mattermark Daily

Mattermark Daily – Tuesday, April 18th, 2017

April 18, 2017 -

By Nick Frost

How An Ancient Chinese War General Would Run Your Startup Better (read) “The success of your startup is determined before you ship a single line of code.” Okay, you’re right,… Read Full Article

Raise the Bar

Raise the Bar – The Ultimate Sales Setup, Creating A Customer Acquisition Plan, and More

April 18, 2017 -

By Nick Frost

How To Create Early Access Surveys For a New Product Or Feature When you want to create a new product or feature that people love, your goal should be to… Read Full Article

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