Removing Friction in the Mattermark Funnel: Manage Settings, Change Credit Card Info & Plans

Published on in Product Updates by

Startups generally use their company blogs to talk about big new features, but over the past couple of months we’ve put emphasis on polishing the experience of Mattermark from the user interface to integrations, while reducing technical debt internally, building out important internal systems for both the engineering and sales teams, improving data quality with a broader range of sources and methodologies while closing out a wide range of bugs from the annoying to the critical.

Mattermark grew remarkably quickly over the past 18 months since we launched, and many decisions we made when we had fewer than one hundred users no longer make sense now that we serve thousands of people logging in to use our tools to help them get their work done every day.

Account Settings Page

Users can now edit their contact information, password, credit card and plan directly through the user interface, rather than by contacting support. Login and check out the account settings page


Update Credit Card Information

We’ve used Stripe to process payments from day one, but if you didn’t sign up with a credit card on day one or if you needed to change your card later we had to take your information by phone and manually update Stripe. Not anymore!


Looking back, it’s kind of amazing how successful we have been while still handling most of these administrative requests through support. I think the startup lesson learned here is that if you’re getting ready to launch and are spending a lot of time automating this part of your product, you might want to think twice and wait until you have a lot more users. Your time is precious, and it could probably be better spent on the thing that makes your product uniquely awesome and helps you reach product/market fit.

Results from Our “Pay What You Want” Experiment for the Mattermark Startup Traction Report

Published on in Venture Capital by

Over the weekend we used Gumroad to launch an experimental “pay what you want” campaign for pre-orders of the 2014 Startup Traction Report (you can order it here for $1 or choose what you think it’s worth). Here’s what happened…

Many people worry that using the pay-what-you-want model will be problematic because people might not pay enough. We decided to take a risk, and despite asking only $1 minimum, the average purchase price has stabilized around $7 over the past 46 hours. We’ve now sold more than 800 pre-orders for a grand total of $5,840 and climbing!

Check out this analysis of the data we downloaded on hour-by-hour purchasing of the report.


We have sold 830 pre-orders of the report so far, and when we reach 1,000 sold we are going to increase the minimum to $5 and see what happens.

Want to join this experiment? You can still get the report for just $1 here!

Mattermark Daily – Monday, November 17th

Published on in Mattermark Pro, Venture Capital , , , , , , , , , , by

From Mattermark

Mattermark’s CEO Danielle Morrill shares her ‘pay what you want’ experiment to bootstrap more in-depth research efforts of Mattermark data in “2014 Startup Traction Report Now Available for Pre-Order from Mattermark

Here’s a teaser of what you can expect, this graph is examining the 6 month change in employee counts at startups – broken out by stage:


Pre-order the 2014 Startup Traction Report

From the Investors

Tomasz Tunguz of Redpoint Ventures expands on New Relic’s S-1 filing to benchmark it against other recently IPO’d SaaS companies in “Benchmarking New Relic’s S-1: How 7 Key SaaS Metrics Stack Up


Fred Wilson of Union Square Ventures asserts that raising money is not the key to success, but rather ‘it is what you build, how you go to market and monetize it’ in “Capital and Success

Steven Sinofsky of Andreessen Horowitz looks at challenges faced by incumbent businesses, how they react to innovation and advantages startups may have in “Startups Aren’t Features (of Products or Companies)

Mark Suster of Upfront Ventures provides his formula for startup communities outside of Silicon Valley to drive future job growth in their cities in “The Silent Killer – The Company Your Community Never Created

Kirill Sheynkman of RTP Ventures details documents and processes founders and investors use when raising venture capital in “Getting Funded, Step 4: Due Diligence

David Rosskamp of EarlyBird Venture Capital classifies investment methodologies into ‘common approaches’ he has observed in “Typology of Venture Investing

Steve Schlafman of RRE Ventures gives his stance on transparency and accountability by asking for personal public reviews (Yelp-style) in “Radical Transparency: Review Me on Dunwello

Neeraj Agrawal of Battery outlines his three principal marketing technology industry observations from 2004 – 2014 in “More on Martech: Why Do VCs Love #MarTech? It’s Simple – $22B of Global Value Creating and Counting

From the Operators

Dina Kaplan of The Path explains her thoughts on ‘busywork’ saying, ‘it’s time to end the glorification of busy’ in “The Cult of Busy

Armando Biondi of AdEspresso counters Mark Suster’s post on transparency, advocating for more of it in “Transparency Will Not Kill You

Jay Winder of MakeLeaps notes serendipity, meritocracy, founder focus and more in his shortlist of differences in “How Tokyo is Different to Silicon Valley

Fabio Federico of Coinalytics reflects on taking chances, the value of friends and embracing challenges in “3 Lessons Learned from Starting a Startup

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