Removing Friction in the Mattermark Funnel: Manage Settings, Change Credit Card Info & Plans

Published on in Product Updates by

Startups generally use their company blogs to talk about big new features, but over the past couple of months we’ve put emphasis on polishing the experience of Mattermark from the user interface to integrations, while reducing technical debt internally, building out important internal systems for both the engineering and sales teams, improving data quality with a broader range of sources and methodologies while closing out a wide range of bugs from the annoying to the critical.

Mattermark grew remarkably quickly over the past 18 months since we launched, and many decisions we made when we had fewer than one hundred users no longer make sense now that we serve thousands of people logging in to use our tools to help them get their work done every day.

Account Settings Page

Users can now edit their contact information, password, credit card and plan directly through the user interface, rather than by contacting support. Login and check out the account settings page


Update Credit Card Information

We’ve used Stripe to process payments from day one, but if you didn’t sign up with a credit card on day one or if you needed to change your card later we had to take your information by phone and manually update Stripe. Not anymore!


Looking back, it’s kind of amazing how successful we have been while still handling most of these administrative requests through support. I think the startup lesson learned here is that if you’re getting ready to launch and are spending a lot of time automating this part of your product, you might want to think twice and wait until you have a lot more users. Your time is precious, and it could probably be better spent on the thing that makes your product uniquely awesome and helps you reach product/market fit.

Results from Our “Pay What You Want” Experiment for the Mattermark Startup Traction Report

Published on in Venture Capital by

Over the weekend we used Gumroad to launch an experimental “pay what you want” campaign for pre-orders of the 2014 Startup Traction Report (you can order it here for $1 or choose what you think it’s worth). Here’s what happened…

Many people worry that using the pay-what-you-want model will be problematic because people might not pay enough. We decided to take a risk, and despite asking only $1 minimum, the average purchase price has stabilized around $7 over the past 46 hours. We’ve now sold more than 800 pre-orders for a grand total of $5,840 and climbing!

Check out this analysis of the data we downloaded on hour-by-hour purchasing of the report.


We have sold 830 pre-orders of the report so far, and when we reach 1,000 sold we are going to increase the minimum to $5 and see what happens.

Want to join this experiment? You can still get the report for just $1 here!

2014 Startup Traction Report Now Available for Pre-Order from Mattermark

Published on in Data, Launches, Product Updates, Research Reports by

As 2014 comes to a close, I’ve been thinking about how we can bootstrap more in-depth research efforts for the New Year including reports that take 20+ hours to write. To kick off these experiments, today I’m excited to announce that our 2014 Startup Traction Report is available for pre-order and you can pay what you want. I’m recommending $1 this time since it is our first report of this kind (which we plan to make annual or perhaps even quarterly, depending on interest) and we haven’t proven anything yet, but I hope people who have come to love our content will contribute more for this 100 page in-depth research research report.

Pre-order the 2014 Startup Traction Report

Here’s a teaser of what you can expect, this graph is examining the 6 month change in employee counts at startups – broken out by stage:


I’m still working on the final draft, but it is loaded with color graphs backed by hours and hours of spreadsheeting and analysis. I’ve loved writing this report, and there are plenty of surprises and counterintuitive insights I’m excited to share.

Pre-order the 2014 Startup Traction Report