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How to Find Green Energy Companies That Match Your Ideal Customer Profile

With recent news of President Trump withdrawing from the Paris climate accord, it’s more timely than ever to be aware of what’s happening in the green energy space. Thirty states and dozens of companies said they’re moving forward with their climate policies and efforts to lower greenhouse gas emissions.

New York Gov. Andrew M. Cuomo shared plans to invest $1.65 billion in renewable energy and energy efficiency. California is on pace to receive all of its power from renewable energy by 2045. Renewable energy sources, including wind, geothermal, solar and hydroelectricity, accounted for one-fifth of total electricity generated in the first quarter of 2017, according to the Energy Information Administration — and it’s expected to continue growing.

We dug into our data to uncover the top renewable energy companies. Dong Energy, Jain Irrigation Systems and Electrek are the top three companies that have seen high growth, based on the Mattermark Growth Score. The Growth Score incorporates employee growth, funding, web traffic and social traction to show how quickly a company is growing at a given point in time.

 

While it’s always interesting to know about the top runners, renewable energy companies in various growth stages will become more important as government funding for research and development related to energy efficient, emissions reduction and carbon capture decreases. In the past six months, we’ve seen companies experience rapid employee growth — such as Inspire Energy Holdings, LLC and Joby Energy with more than 500 percent employee growth.

Identifying Target Customers in Renewable Energy

Growing sales teams know the challenge of staying on top of prospects and making sure they contact the company at the most timely moment with relevant information. Data-driven insights help sales reps prioritize their prospecting efforts.

Sales teams with revenue information can better target their ideal customers. For instance, if a sales rep is looking for green energy companies in the $10 million to $100 million revenue range, he could search for companies that satisfy these requirements. Then he could filter based on funding to pinpoint the top 20 companies that are ideal customers since he knows that companies with large funding are most capable of purchasing his company’s product.

Here are the results from that search for renewable energy companies:

As private equity and venture capital funding in renewable energy research and development increases, salespeople can revisit this search to see companies have been added to the search results, and therefore should be added to their prospect list. They can sign up for email updates when companies are added to the list, reducing the friction to finding new prospects.

Sales teams that leverage company data can be a part of the conversation when it’s most relevant and timely for them and prospects. Which green energy companies match your ideal customer profile?


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Also published on Medium.

© Mattermark 2018. Sources: Mattermark Research, Crunchbase, AngelList.
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