How Mattermark Ranks 10 Frequently Hyped Consumer Startups

Their names echo in the pages of tech media publications and are constantly on the lips of famous investors. Among entrepreneurs they’re often met with a chuckle, a shrug, and occasionally a sneer. This issue examines how some of the startups with the most hyped media coverage are really doing, ranked by Mattermark Score.

1435Twitter – realtime communication platform

The Hype: IPO chatter
Reality Check: Growing across every signal other than Facebook followers and mentions – which are flat.
Silver Linings: Growth across employee count, unique website visitors, mobile downloads, resurgence of App Store rankings for Twitter #music app, #5 in Social Networking category, #31 in all free applications, growing 1% week/week in Twitter and LinkedIn followers
Funding: August 2011 $400M round from DST Global and DFJ Growth.… Read more.

© Mattermark 2016. Sources: Mattermark Research, Crunchbase, AngelList.