Introducing Account-Based Sales Into Your Process – The Four-Step Framework
Moving from lead-based sales to account-based sales might seem like a massive upheaval of your sales process. But there are just four steps you have to follow to get started. Any sales organization, big or small, can work these into their workflow and switch from low-quality leads to high-quality accounts.
Always Be Closing Sales
Ben Asnis of SinglePlatform tells how he got into sales as well as his most important learnings over the past 10 years in “Q&A with Ben Asnis, Sales Director at SinglePlatform”
Steli Efti of Close.io discusses the importance of competition, hustle, doing what the next person won’t, and how delivering value to our prospects and customers doesn’t mean curbing your competitive instincts in “Fireside Chat with Steli Efti of Close.io” (video)
Saket Kumar of GrowthX Academy reflects on “me too syndrome, parroting others, and why salespeople need to do something different to stand out in “The Sales Gambit”
Mattermark’s Suggested Search of the Week
Based on Mattermark’s data-driven Growth Score, industry tags, location, and amount of funding, here are the fastest growing FinTech companies in the US.
Expand Your Marketing Funnel
Alyssa Meritt of Urban Airship breaks down how to identify what metrics you should track and how to look beyond “Active Users” for more user engagement signals in “App Engagement Metrics – Best Practices for Using DAU, WAU & MAU Analytics”
Gil Allouche of Metadata.io details how to stay top of mind when prospects eventually decide to buy with lead nurturing and drip email campaigns in “Lead Nurturing & Drip Email for B2B Supremacy”
Grow Up and To The Right
Brian Balfour of REFORGE looks at four key underlying mistakes that companies make when setting up data initiatives, and what you can do about them in “How You Battle the “Data Wheel of Death” in Growth”
Bryce Roberts of Indie.vc shares a conversation with Giacomo Peldi Guilizzoni, founder of wireframing software company Balsamiq, addressing the question “If Scale Isn’t The Goal, Then What Is?”
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Also published on Medium.