The Goldilocks Effect: Getting Your First Sales Ops Hire “Just Right”
You know the story…bears, porridge, beds and a tale of extremes – too hot, too cold, too big, too small. It’s hard to get things “just right.” Hiring your first employee into Sales Operations isn’t much different. Going too junior or too senior for your needs will have a lasting impact on your business. Liz Cain of OpenView Venture Partners helps you find the “just right” Sales Ops hire.
Always Be Closing Sales
Sam Levan of MadKudu studies relationships between trial lengths, conversion rates and models, and lends his actionable observations in “30-day trial? 14-day? Freemium? Here’s Why It Probably Doesn’t Matter”
Mark Cranney, formerly of Aster Data Systems, describes why putting in place a strong sales, forecasting, and deal qualification process is a must-have for successfully scaling your company in “Control, or Be Controlled: Sales Forecasting Done Right”
Sean McBride of Intercom details why you should understand your prospective customers and their backstories, and provides three questions you should answer about them in “Are Your Future Customers Using Another Product?”
Expand Your Marketing Funnel
Martina Lauchengco of Costanoa recognizes that great messaging is really hard, even for the best marketers, and expands on three rules to avoid using unnecessary transformational language in “How to Avoid the Revolutionary Messaging Fallacy”
Amanda Durepos of Unbounce releases a report after analyzing the behavior of 74,551,421 visitors to 64,284 lead generation landing pages in “The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations”
Grow Up and To The Right
Pierre Lechelle of Startup Friendly finds that many people begin to experiment and fail to see the desired results, but they’re often missing on the key ingredient: The Growth Mindset in “Growth Mindset: 10 Principles to Growth”
Chris Von Wilpert of Rocketship Agency outlines examples of why we shouldn’t get brainwashed by the Silicon Valley methods for hacking growth and and scaling a B2B SaaS company in “10 Lessons I Learned from David Hauser’s $0 to $30M B2B SaaS Interview”
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Also published on Medium.