What’s New @Mattermark
We’re proud to announce many new updates to the Mattermark suite of products. Most importantly is the recent update to the Mattermark Growth Score. We wanted to help our customers with a better way to discover and evaluate prospective companies, so improving our Growth Score is a significant part of the strategy to bring you best-in-class data for high growth companies.
Currently, the Growth Score is calculated as an average over the company’s lifetime. This is why Uber, Accenture, Amazon, and Google continue to surface on the front page of All Companies.
When we adjust the growth score from a lifetime to a 12-week rolling calculation, a company’s Growth Score better captures the dynamic changes over time, as seen here in the adjacent graph. By reducing the span by which we calculate the Growth Score, our customers have a better representation of a company’s activity.
There’s no stopping this data train! Mattermark’s data is continuously growing and improving in it’s quality. Take a look at how we’ve improved recently:
- Company Coverage: 1.57 million to 4 million companies in the last quarter alone!
- Industry Tags: 990 thousand new industry tags added to 700 thousand companies and given industry tags to 400 thousand companies that previously did not have any tags!
- Locations: 300 thousand companies now have company location that previously did not have any location data!
Let us help you take hard work out of finding your prospects and let you focus on your event strategy!
SaaStr Annual 2017 Feb 7th, 2017 – 10,000 attendees will come together over three action-packed days of networking, learning, and selling! View the SaaStr 2017 Public List
FinovateEurope 2017 Feb 7th, 2017 – The future of European banking and finance technology. View the FinovateEurope 2016 Public List
RSA Conference 2017 Feb 13th, 2017 – The mission is to connect 45,000 attendees with the insights that will empower you to stay ahead of cyber threats. View the RSA Conference Public List
Tip of the Week: Saved Searches
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Also published on Medium.