NEW! Add the Power of Mattermark Lead Enrichment in Salesforce

We’re thrilled to announce Mattermark is now available on the Salesforce AppExchange. A CRM is only as good as the information inside it, and in the business of sales, it’s incredible how much manual data entry sales representatives perform in their day-to-day just to keep it fresh and actionable. We built our Mattermark integration with Salesforce to help modern sales teams get the deal intelligence they need to work smarter and win more deals with automatic data enrichment of accounts, contacts, and leads.

Any contact, lead, or account owned by a Mattermark license holder will be automatically updated on a regular basis with the most up-to-date data, which can be viewed in the Mattermark widget (screenshot) and synced directly into default and custom fields as determined by your Salesforce administrator. This means that once integrated, any user will able to use our Mattermark data to:

1. Warm Your Opportunities: With lead enrichment, focus on the prospects that matter, and earn the right to connect through substantive conversations. Make highly personalized observations based on accurate, timely, useful data placed right next to the lead or opportunity in Salesforce.

• Congratulate a prospect on a funding round.
• Ask an incisive question about the company’s recent burst of traffic.
• Make other highly personalized observations based on Mattermark data.

2. Discover New Customers: The customers you should be talking to are already in your funnel. You’ll be able to qualify new leads from your current contacts in Salesforce. Leads that have gone unqualified due to a lack of pertinent and insightful data. You can also use a Mattermark web account to research and identify additional accounts that match your territory or other ideal customer profile criteria and add them to Salesforce with a single click. (See how to do this here.)

3. Increase Your Sales Productivity: Many companies use Salesforce to manage critical business relationships. Complete, up-to-date access to customer data improves productivity by providing an informed basis for making strategic decisions on how to conduct outreach to leads and accounts. Mattermark allows sales and customer support teams to not only view up-to-date company information, but create triggers and actions to appropriate sales members, and edit lead details within Salesforce.

With the power and magic of having Mattermark live directly in Salesforce, you’re able to do all of the above in just a few clicks and everything updates automatically. Because our data is inside Salesforce, instead of an iFrame, you can do a lot more with it. Use a few of our 81 available data fields to create triggers and actions that work for your sales organization. Yes, that’s right. 81 fields. From employee count and web traffic, to last funding details and investors, you can set up Mattermark to fit and enhance your existing Salesforce workflow.

We envision a future where sales professionals spend more time doing what they do best, and what computers can’t do: cultivating business relationships. Whether you’re an SDR, Sales Exec, or VP, your time is best spent on the phone or in person cultivating the relationships that earn you the right to do business. As transactional sales becomes more automated and quotas continue to rise, working smarter is the best way for sales professionals to rise through the ranks to the next level of attainment and career growth.

Also published on Medium.