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From the Investors
Chad Byers of Susa Ventures points to Houzz and three other sites that nailed their UI/UX in “Verticalization of Pinterest, Reddit, Facebook”
Christoph Janz of Point Nine Capital, in a two-part series, improves SaaS marketing efficiency through these two tools in “Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis”
Semil Shah of Haystack Fund explores the nuances of the proposed Uber financing round in “Unpacking the $17B Uber Financing”
Christian Hernandez of White Star Capital nudges you to do your homework before you pitch in “Getting to Yes and Why VCs Default to No 99% of the Time”
Andreessen Horowitz sits down with Jim Gilliam of NationBuilder for a podcast on the power of internet communities in “You Just Thought You Were Building a Software Company. It’s a Community.”
From the Operators
Jasmine Lombardi of Intronis delivers proactive communication and support to her most active customers in “Unlocking the Secrets to Better Customer Communication”
Josh Pigford of Baremetrics identifies churn rates, revenue ceiling, and average monthly revenue per user levels as red flags for your business in “Four Signs Your SaaS Business is Dying”
John Jackovin of Bawte. Bawte abstracts the support layer so the information you need about the things you own is always at your fingertips, regardless of product or brand.
Mattermark: How did you come up with your startup?
John: I was unpacking a Yamaha keyboard for my daughter to practice piano on and out fell all this paper. I knew there had to be a way for me to scan a code, indicate I bought (or Bawte) the product and get all the materials digitally. We aim to totally change the entire post-purchase experience.
Mattermark: What is a recent milestone that your team celebrated?
John: We just signed up our 5th major consumer brand.
Mattermark: What is the most interesting trend in your marketplace, and how are you navigating the change?
John: Brands are looking to make better and deeper connections with consumers.
Mattermark: What is a piece of advice you wish you could give yourself one year ago today
John: Solve the biggest problem. Don’t try to be cute… Cute doesn’t scale.