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Bitcoin’s Price Spikes While Venture Dollars Slow And Consumer Adoption Remains Measured

tl;dr: Bitcoin’s price has risen sharply in recent weeks, but its movement follows slowing venture capital interest and measured consumer adoption.

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Bitcoin’s price is back in the news, rocketing from the $400s in May to north of $750 in June before retreating under $700 today. The famous cryptocurrency managed to reach price levels not seen since February of 2014 before its modest pullback. Why the spike? Theories abound. However, the rally itself cannot address the issue at the heart of bitcoin’s ecosystem: Consumer adoption.

Today, we’re taking a quick look at what might have caused the rapid change in the value of bitcoin, followed by a check-in on both investments and use of bitcoin itself.

bitcoin's price from January 2016 to June 2016

Price Surge

Consensus says that bitcoin’s recent price surge is due at least in part to the impending halving of the supply of new bitcoin, which will occur in under three weeks.

Miners, the individuals and corporations who manage the computers running bitcoin’s blockchain, will soon receive half the number of bitcoin that they previously did for the same work. This reduction is built into bitcoin’s DNA, and the impending halving is not a surprise.

The anticipated slower production of new bitcoin may have shifted the cryptocurrency’s supply and demand balance, pushing up its price. Naturally, the incentive to mine new bitcoin would be reduced if bitcoin failed to maintain its recent price gains.

Bitcoin’s double duty as an investment vehicle and a currency is not new. A spokesperson from bitcoin payments processor BitPay commented via email that “[w]e do know from our experience in the bitcoin space that people sometimes turn to bitcoin as a kind of ‘digital gold’ in times of economic uncertainty—particularly when that uncertainty threatens to restrict capital flow within national borders.” The spokesperson went on to call bitcoin “the native currency of the Internet,” noting that it “offers a more global alternative to […] local currencies.”

Past the impending halving, other theories concerning the cause of bitcoin’s recent rally include worries about increasing Chinese corporate debt, and the potential of a Brexit. In those cases, bitcoin might act as a form of hedge. Whether it’s wise to choose bitcoin for that purpose is debatable given its price volatility.

Growth Among the People

Rising price aside, bitcoin’s key challenge remains that it isn’t very popular among average people. Two well-funded startups, Blockchain and Coinbase, claim around 13.5 million bitcoin wallets—not active users—between them. Together, they have raised nearly $140 million. For perspective, back-of-the-envelope math estimates that there are 175 million Americans alone with credit cards.

Bitcoin’s usage growth has been consistent, if not “hockey-stick,” in the short-term sense:

blockchain.info chart showing the number of bitcoin transactions per day

The upward slope in the above chart is worth noting.

The BitPay spokesperson quoted earlier told Mattermark that their firm has seen “record transaction growth month-over-month since the latter part of last year.” BitPay went on to state that “much of [that] growth was happening even during times when the bitcoin price was trending downward.” So bitcoin’s consistently increasing usage can occur in the face of price declines.


If bitcoin is the native currency of the internet, why isn’t it growing as quickly as your favorite social media app? Because for most people, bitcoin still offers little improvement over traditional fiat currency, and it’s a hassle to deal with.

Under certain conditions, however, bitcoin does offer advantages that encourage users to go the extra mile.

The most notorious examples are drug buys and money laundering. But for some individuals, according to BitPay’s spokesperson, there are a number of benefits:

“Bitcoin is giving international consumers who don’t have credit cards a way to shop […] and send money anywhere in the world in seconds or minutes. [M]ore companies are entering the space and bringing bitcoin into the fintech mainstream—that means more attention to making bitcoin usable for newcomers. Activity from bitcoin’s diehard users is growing as we find and refine the best uses for bitcoin transactions.”

The diehards are obviously on board. What about potential new users that could be reached by “the best uses for bitcoin transactions?”

For many bitcoin startups today, it’s a critical question, as the measured pace of consumer adoption poses potential problems. The majority of these firms sell bitcoin-related services, forgoing mining bitcoin directly. Their value propositions rest on bitcoin being a viable currency rather than a speculative asset. The volume that bitcoin-as-currency could bring may drive demand for the two-sided marketplaces that currently hope to take a piece of transactions on their platforms.

Venture Dollars and Hope

Meanwhile, venture capitalists have continued to vote with their dollars that cryptocurrency startups are not passé.

That said, investment does seem to be slowing. Mattermark editor Alex Wilhelm reported in April that “the first quarter of 2016 was the second most active period in terms of total dollars raised for bitcoin firms in at least the last two years.” By comparison, current sums from both Mattermark and CoinDesk data put the current tally of venture investment into bitcoin-related startups at just over $40 million so far in the second quarter.

Despite that, well-funded companies like 21.co, which aims to nurture bitcoin’s developer ecosystem, may be headed in the right direction. New applications of bitcoin as a technological platform could be the key to spurring consumer growth.

Other signals are mixed. At least one piece of anecdata doesn’t bode well. François Zaninotto, the CEO of product design agency Marmelab, concluded his series on using the blockchain as a web developer thus:

“The consequence [of blockchains being confusing and difficult to handle] is that developers don’t want to work on blockchain projects—they find it very frustrating. If you force them to work with a technology they hate, they will leave. Since it’s extremely hard to find skilled developers these days, you should think twice before taking a chance on the blockchain.”

These worries are countered by optimism from the miners themselves. Marco Streng, the CEO of Genesis Mining, told Mattermark on the phone that new miners are quite eager to get started.

“It’s very difficult for us to keep pace with the demand,” said Streng. “There is so much demand, at one point we [will be] limited in our expansions.” Streng also enthused regarding bitcoin’s price that “$1,000 is not the limit.”


Bitcoin’s price is spiking ahead of technical changes. Transaction volume continues to grow over time, but the pace is likely slower than some had expected. All the while, venture capitalists are still investing, albeit at a reduced pace compared to prior highs. The jury is still out on bitcoin as the next big thing, keyword being “big”—the core users obviously love it, but will everyone else?

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Featured Image via Flickr user Jason Benjamin under CC0 1.0. Image has been cropped.
© Mattermark 2024. Sources: Mattermark Research, Crunchbase, AngelList.