Case Study: JumpCloud Builds Outbound Sales Process with Mattermark
When JumpCloud decided to launch outbound sales efforts, the team set a lofty goal: Only fill the sales pipeline with prospects who matched the profile of their ideal customers. By focusing on finding prospects that looked like their best customers, the JumpCloud team hoped to make sales activities more repeatable, scalable, and measurable.
Here’s how JumpCloud achieved the number of leads they needed into the pipeline and drive the company’s revenue goals.
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