Mattermark Graph of the Week: Instagram Mentions on Twitter from Birth to Acquisition by Facebook

Mattermark Chart of the Day - Twitter Mentions of Instragram from Launch to Acquisition
copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

If you were an investor considering Instagram’s Series A, could stats on Twitter mentions have helped you get in on the deal? The company shared on TechCrunch that they had crossed 1 Million users shortly before Christmas 2010, and their funding was announced just 2 months later in early February 2011, so we think it is reasonable to assume they were fundraising during that time.

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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

If you were only looking at daily data, Twitter mentions in the days leading up to the Series A might not be particularly telling. However Instagram was openly publishing about their user growth, going from 130,000 users acquired in the first week (October 2010) to 1 Million just two and a half months later.

Here are the weekly Twitter mentions of Instagram in the 20 week from launch to Series A, basically a zoomed in view of the earliest and smallest part of our first graph. Interesting to see the spikes around Halloween and Christmas (they hit 1 Million users just a few days before the biggest photo holiday of the year).

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copyright Mattermark © 2015 (Source: Mattermark Research, Source: Crunchbase, Source: AngelList)

Have a burning question you’d like us to address with data? A curiosity? A bet you need to settle?

Email hello@mattermark.com and tell us about it, and it might be next Graph of the Week.

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

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