From the Investors
Mahesh Vellanki of Redpoint Ventures talks about parallel market environments and how some spaces like food delivery evolve very differently across markets in “Food Delivery In Europe Is Playing Out Very Differently Than In The US”
Jay Acunzo of NextView Ventures unveils the (somewhat) scientific process and motivation behind the Mattermark Daily and what other marketers can learn from it in “Inside Mattermark’s Ubiquitous Newsletter: Principles and Process”
Elizabeth Yin of 500 Startups advises founders to send their investors an update, no matter how bad things get, and lists 3 things to include every time in “Monthly Investor Reports: How Bad News Can Make You Look Awesome”
Bryce Roberts of O’Reilly AlphaTech Ventures compares the desensitization of the startup industry to the imagery and storyline of ‘unicorns’ to the fall of Playboy as a passé brand in “Startup Porn”
Chris O’Donnell of Brooklyn Bridge Ventures encourages new fund managers extend the community around their fund to Limited Partners vs. seeing LP interactions as a chore in “The Experience of Being a Limited Partner in Venture Capital”
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From the Operators
Ryan Borker of Shortlist shares a checklist on how you should research and prep for every single first meeting you take with an investor. in “Checklist: How to Prep for Your First Investor Meeting”
Brett Bivens of Visible looks at the recent struggles public market SaaS companies and builds a useful analogy to help private companies think about expanding their margins in an environment where profitability is king in “The Train, The Tracks, and The Trett”
Sahil Mansuri of SalesPredict shares tips for building a modern SDR team by leveraging automation, personalization, and intelligence in “SDR 2.0: The Moneyball Approach to Sales”
Peter Reinhardt of Segment draws from his extensive evaluation of tools to share how and when resource-constrained startups should select them in “The Tools Early-Stage Startups Actually Need to Understand Their Customers”
Sarah Kunst of Proday offers multiple ways diversity in the startup ecosystem can change in “Just 4% of Female-led Startups are Run by Black Women – I’m One of Them”
Joah Spearman of Localeur details his journey to becoming an entrepreneur in Austin and why it may be time for him to move away in “My Love Letter (and Goodbye?) to Austin”
@MattermarkDaily (a feed of must-read posts)
Every day, we get pitched and discover 60+ blog posts to consider featuring. To save you time and to keep things concise, many do not get featured. If you’re curious to read posts we love, but didn’t have room to feature, you can follow @MattermarkDaily on Twitter.
Bare-Knuckle PR Tips For Your Growing Startup
Is your startup or portfolio company finally ready for PR? Well-known PR pro Ed Zitron has some notes on where to get started, and what not to buy.