This edition is guest curated by Erik Fabian, a brand marketer and founder of Upright Brand; where he helps founders launch and grow new brands.
7 Must-read Newsletters for Tech Startup Founders
There are countless newsletters for entrepreneurs, so where should you start? To cut to the chase, this list of seven must-read newsletters is based on what the editor of a popular newsletter for startup founders — The Mattermark Daily — reads, as well as recommendations from venture capitalists and other founders. Check out the list.
Always Be Closing Sales
Joel York of Chaotic Flow’s classic post on the three sales models is worth a revisit periodically. Joel looks at how price and complexity constrain decisions when building a SaaS sales operation, in “SaaS Startup Strategy | Three SaaS Sales Models”
Brad Smith of Codeless synthesizes a lot of popular sales resources, in “The Ultimate Guide To Building & Scaling A SaaS Sales Team”
Expand Your Marketing Funnel
Andy Crestodina of Orbit Media Studios writes one of my favorite primers on using testimonials. He lays out how to sources them, what makes a good testimonial and talks about the importance of using photos in “How to Write Testimonials (Plus 10 Customer Testimonial Examples)”
Steve Rayson of BuzzSumo aims to make you a headline master as he lays out the results of analyzing 100 million article headlines. Up your headline game with “We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)”
Grow Up and To The Right
First Round Capital talks to Ogi Kavazovic, CMO and SVP Product Strategy at Flatiron Health about the problems that arise when product leaders attempt to develop enterprise software using a consumer app playbook in “Dear PMs, It’s Time to Rethink Agile at Enterprise Startups”
Susan Su of Reforge digs deep in with the Patreon team on the topic of customer onboarding in “Inside the 6 Hypotheses that Doubled Patreon’s Activation Success”
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