Josh Elman of Greylock Partners and Paul Berry of RebelMouse dive into how media products create ‘front doors’ and the three audiences for any online property in “Media Companies: Don’t Let Your Traffic Run Out the Side Door”

Fred Wilson of Union Square Ventures lays out the differences he sees in private equity vs. Venture Capital investing and what he thinks works well for private equity in “What VC Can Learn from Private Equity”

Aaron Harris of Y Combinator uses data to better understand the trend of startups raising a ‘party round’ with angel investors in “Party All the Time?”

John Greathouse of Rincon Venture Partners offers startup employees seven questions to ask in order to estimate what their options may be worth in “What the Heck Are My Startup Options Worth?”

Hunter Walk of Homebrew and Anne Dineen of Hamilton College discuss how and why an LP allocates capital, ‘modern portfolio theory’, and how to ‘break into venture’ in “Who Invests in Investors: Homebrew LP Shares VC Performance Goals, Importance of Diversity & What They Look for in New Funds”

Brad Feld of Foundry Group shares his philosophy of building a startup community and why he encourages ‘humans to pick where they want to live’ in “Build Your Life Where You Want To Live”

Arsham Memarzadeh of OpenView Venture Partners describes why ‘empathy is key to improving the customer journey’ and how to practice empathy in “Using Empathy to Improve the Customer Journey”

Jeff Carter of Westloop Ventures explains why he doesn’t believe the ‘sharing economy is destroying America’s middle class’ in “Does the Sharing Economy Destroy the Middle Class?”

From the Operators

Joanna Lord of Porch expands on what ‘intellectual honesty’ means to her, the team at Porch, and the role it plays in building a great company in “The Correlation Between Intellectual Honesty and Great Companies”

Sangeet Paul Choudary of Platform Thinking compares the definitions and characteristics of virality and network effects in products in “Virality vs. Network Effects”

Paul Burt of Rainforest outlines the recommended amount of time and money needed to invest in Quality Assurance at different stages of a startup in “QA = Money + Time. But How Much???”

Nellie Bowles of The California Sunday Magazine profiles a diverse group of young Silicon Valley entrepreneurs to shed light on the startup world from their perspective in “The Real Teens of Silicon Valley: Inside the Almost-Adult Lives of the Industry’s Newest Recruits”

Matt Sundstrom of Instrument gives context to the evolution of the user interface, how VR will change interactions with content, and the future of digital experiences in “Immersive Design”

Kavi Guppta of Strategyzer tells his personal story about how he failed to innovate with startup principles inside a big company in “Innovation Shouldn’t Be Career Suicide”

From Mattermark 

We analyzed Acceleprise SF’s Cohort 2 startups, and ranked them based on our Growth Score in “The 10 Acceleprise SF – Cohort 2 Demo Day Startups – Sorted By The Growth Score”

Mattermark Webinar: Join our Mattermark 101 webinar on Wednesday at10am PST. We will do a quick and fun overview of the Mattermark platform and history of the company.

Submit content for us to consider by emailing us: Editor@Mattermark.com