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Why Fitbit And GoPro Are Wallowing In Disappointment Together

Editor’s Morning Note: Hardware startups, your public market analogs got whacked this week. Here’s what you need to know.


GoPro CEO Nick Woodman, left, human that I adore, right.

Continuing our theme of tying public results to private companies, today we’re looking at the results from Fitbit and GoPro. Their earnings reports and ensuing market chaos are illustrative.

As a warmup, here are two headlines:

screen-shot-2016-11-04-at-10-01-35-am screen-shot-2016-11-04-at-10-01-08-am

What the heck happened?


To understand why investors were testy after our two concerns reported their results, we need to match final tallies with expectations, and what was anticipated for the fourth quarter.


  • Q3 Revenue Expectation: $506.9 million.
  • Q3 Revenue Result: $503.8 million.
  • Q3 Adjusted EPS Expectation: $0.19.
  • Q3 Adjusted EPS Result: $0.19.
  • Q4 Revenue Expectation: $985.1 million.
  • Q4 Revenue Forecast: $725 million to $750 million.

Market cap today: $1.98 billion.


  • Q3 Revenue Expectation: $314.06 million.
  • Q3 Revenue Result: $240.56 million.
  • Q3 Adjusted EPS Expectation: -$0.36.
  • Q3 Adjusted EPS Result: -$0.60.
  • Q4 Revenue Expectation:  $666.14 million.
  • Q4 Revenue Forecast: $625 million, plus or minus $25 million.

Market cap today: $1.71 billion.

Both firms missed revenue expectations in the third quarter. Fitbit managed to meet profit expectations. GoPro did not. So the two firms missed on three out of their core four reporting items.

Also both firms have underwater fourth quarter revenue expectations; that means investors were valuing the stocks expecting a level of fourth quarter performance that each firm just said that they won’t meet.

It’s worse to miss in the fourth quarter if you are a consumer-facing hardware company than, say, an enterprise-facing software shop, as the holiday sales cycle should be your friend; if you don’t sell well when consumers are doing more buying, you likely have some issues to sort.

So to see the firms miss as they did in the third quarter was rough. But it’s the combination missed results and missed forecasting that is especially hard to swallow.


Fitbit currently trades for $8.86 per share. It traded over $50 per share in 2015, the year it went public. Fitbit went public at $20 per share.

GoPro currently trades for $12.27. It traded for over $85 per share in 2014, the year it went public. GoPro went public at $24 per share.

Summing all the above, both Fitbit and GoPro had successful IPOs, saw their value more than double in the public markets, and then, in the ensuing months, have seen their market cap decline as investors soured on their growth prospects, and, presumably, profit results.

What does that mean for private companies in the hardware space? That their market analogs are now worth so much less that it could impact their next round’s valuation. This is akin to how we track Box as a strong market analog for SaaS companies, these two firms are shading quite a lot of the garden.1

I might have been too harsh yesterday, but digesting the above makes me wonder:


Happy Friday.

  1. Homework: What does this mean for Snap’s hardware push, and the impact that revenue might have on its valuation, and valuation process?
Featured Image via Flickr user TechCrunch under CC BY 2.0. Image has been cropped.

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© Mattermark 2024. Sources: Mattermark Research, Crunchbase, AngelList.