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Mattermark Daily – Tuesday, February 14th, 2017

Introducing Account-Based Sales Into Your Process – Getting Started

The traditional view of sales has been one of rip and run. A frantic, high-volume task trying to get anyone to say yes. Replacing that traditional sales process with Account-Based Sales will allow you to move upmarket, at your targets, while building a more effective sales process. Here’s how to get started.


From the Investors

Alex Danco of Social Capital investigates how the modern tech industry evolved to accommodate and keep pace with consumers’ thirst for abundant consumption in “Understanding Abundance, Part 2: Silicon Valley’s Special Sauce

Tiffany Zhong, formerly of Binary Capital, outlines what she learned about the whole VC industry, then offers suggestions for founders and junior VCs in “55 Things Learned as a 19 Year Old VC

Maia Heymann of Converge Venture Partners summarizes the tight hiring climate and shares how the most innovative tech companies are re-thinking how to attract and hire top talent in “Competition for Top Tech Talent

Greg Becker of Silicon Valley releases the Startup Outlook 2017, Silicon Valley Bank’s annual report on the health of the innovation economy in “Amid Global Uncertainty, Startups Aim to Hire and See Opportunities in 2017

Sara Thomas Deshpande of Maven Ventures describes what makes an exciting potential digital health investment, based on her research of the digital health landscape and future opportunities in “What’s the Next Billion Dollar Digital Health Idea?


From the Operators

Hiten Shah of Quick Sprout reminds founders that before they even think about marketing tactics to think about their product first in “Nothing Matters Unless Your SaaS Product is on Point

Eric Siu of Growth Everywhere expands on why you need the right product, the right market, the right positioning and the right timing for success in “6 Elements of a Successful Product Launch

Adam Lunn of Conversio details what they did in 2016 to rebrand their company from Receiptful to Conversio, with only 1 designer on a team of 14, in “Rebranding a SaaS Startup

Ben Erez of Breathe shares his philosophy for influencing product and attributes Snap’s product innovation into three primary buckets in “Context, Constraints and Conviction — The Three Cons For Shaping Product

Philip Thomas of Staffjoy opens up about why after 18 months of effort, the product has strayed away from his original vision, and the company failed to achieve product/ market fit in “Staffjoy is Shutting Down

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© Mattermark 2017. Sources: Mattermark Research, Crunchbase, AngelList.