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Convertro is a leading automated holistic marketing attribution platform, helping top marketers understand the performance of their full funnel, online and offline, advertising choices. The platform allows marketers to activate upon insights as quickly as possible. Convertro's technology gathers granular information about the customer path to conversion, but it is also able to scientifically optimize marketing mix and automatically understand how to shift spend to maximize ROI. Convertro is data science meets marketing, enabling all marketers with tech-enabled services. In 2014 Convertro was named a leader by Forrester in the Attribution space and the company was acquired by Aol. In 2015, Aol was acquired by Verizon. Both of these acquisitions have expanded the device graph and programmatic integrations of Convertro.

B2B
Advertising
Analytics
Enterprise Software
Marketing
Marketing Analytics

Overview

Location

Bay Area

Founded

Employees

0

Stage

Series C

Total funding

$14M

Last funding

11 years ago

Acquisitions

0

Growth score

0

Mindshare score

0

Scoring

Deals

No funding events found.

Employee Growth

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Mobile

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Notes