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Use RAI's historical employee count to better understand their growth and spending over time.
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Use RAI's historical monthly uniques as a proxy for mindshare and web traction.
Use RAI's historical Facebook likes and mentions to better understand their social media traction over time.
Use RAI's historical Linkedin followers to better understand their social media traction over time.
Use RAI's mobile downloads and app ranks to evaluate the performance of their mobile apps.
ISRA CENTER MARKETING
First ‘mayor’ of Amsterdam RAI