Random experiements and things..
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Use Instinct's historical employee count to better understand their growth and spending over time.
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Use Instinct's historical monthly uniques as a proxy for mindshare and web traction.
Use Instinct's historical Twitter followers and likes to better understand their social media traction over time.
Use Instinct's historical Facebook likes and mentions to better understand their social media traction over time.
Use Instinct's mobile downloads and app ranks to evaluate the performance of their mobile apps.