Sync Salesforce to Mattermark

Say goodbye to manual data entry.

With just a few mouse clicks, Mattermark will speed up your organization’s deal sourcing process by updating accounts in Salesforce with funding amounts, company stage, employee count, and other valuable data on over 1 million high-growth companies.

How to Sync Salesforce to Mattermark

Start off by signing into your Salesforce account, then visit the Salesforce settings page in Mattermark via the dropdown menu which populates after clicking on the avatar in the right-hand corner of our app. You can also integrate Salesforce from any company page in Mattermark.

For this tutorial, we’ll reference how to integrate from Mattermark’s own company page. In the Quick Facts section on the right side of the page, you’ll see a Salesforce dropdown menu. Click on it, and then click on “Sync to Salesforce.”

After clicking this, Salesforce will ask you to confirm. Allowing Mattermark to sync to your Salesforce accounts creates a one-way stream: We only provide — and never take — account data.

Click “Allow” to sync. You’ll be taken to a confirmation page which says, “Salesforce successfully added to your Mattermark account.” Continuing from this page will bring up Mattermark’s Salesforce settings page, where you will be asked to map Mattermark’s data fields to Salesforce’s data fields.

Use the dropdown menu on the settings page to select which Salesforce fields you want populated with Mattermark information, then click “Add.” Next, choose which Mattermark fields will map to your choices. Continue this process until you’ve completed the items you’d like to map and click “Save.”

These are the Mattermark fields you can currently sync either to existing fields in your Salesforce installation or to new custom fields you create to hold this information:

You may edit your choices on the settings page whenever you need. To access the Salesforce settings page in Mattermark, click on the user avatar in the right-hand corner.

Adding & Updating Mattermark Companies in Salesforce

All Team plans offer the option to bulk sync Mattermark’s data with your Salesforce accounts.

To enable this feature, you must contact your Mattermark account manager. We’ll take care of the rest: As long as we can match website information in your contacts with website information in our database, we will continually and automatically update all data you’ve mapped between Mattermark and Salesforce.

Have more questions about our Salesforce integration? We’re happy to walk you through it today.

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

Top 10 Y Combinator Summer 2015 Demo Day Startups — Sorted By The Growth Score

Y Combinator Summer 2015

Tomorrow, Y Combinator’s Demo Day for its Summer 2015 class will take place at the Computer History Museum in Mountain View, California.

The startups will pitch to an audience of VCs, Angel Investors, and decision makers at large tech companies, in hopes of closing their next round of funding.

We ranked this class of Y Combinator companies and found the following 10 with the highest Mattermark Growth Score.

10 Fastest Growing Y Combinator Summer 2015 Startups

  1. Willing, offers online tools to help users create wills or living wills as well as a platform that lets users find and compare costs for funeral homes and cemeteries. Mattermark Growth Score: 1045.
  2. TripleByte, believes hiring should be about what you can do, not what you say you can do. Their mission is to build the worlds best technical hiring process. Mattermark Growth Score: 896.
  3. Zeplin, is a collaboration app for UI designers and frontend developers. Mattermark Growth Score: 854.
  4. Scentbird, is a perfume subscription service, which uses over 500,000 authentic reviews and algorithmic techniques to find fragrances which match the customer’s personal scent profile. Mattermark Growth Score: 792.
  5. Paribus, tracks price changes associated with online purchases then follows stores’ specialized procedures to file claims on users behalves if and when prices drop.. Mattermark Growth Score: 771.
  6. Interviewed, takes the guesswork out of hiring. Instead of relying on dubious resume screening criteria or inconsistent interview practices, hiring managers use Interviewed’s job simulations to give candidates a day in the life experience of the job they’re applying for.. Mattermark Growth Score: 706.
  7., is a live-streaming platform to watch live coding products and programming languages they love. Mattermark Growth Score: 696.
  8. Luna, is a smart mattress cover that goes on top of your mattress and underneath your bed sheets. Mattermark Growth Score: 676.
  9. Chaldal, lets you order groceries and food online with free same-day home delivery. Mattermark Growth Score: 609.
  10. teaBOT, makes customized cups of grab-and-go loose leaf tea. Mattermark Growth Score: 518.

To see more about the batch’s companies, sign up for a free trial of Mattermark Pro.

You May Wonder:

  • How does Y Combinator’s Summer 2015 class compare to 500 Startups’ Batch 13?
  • What % of the class has a B2B business model?
  • How many of YC’s S15 class are international?

For answers and more in-depth analysis, sign up for a free trial of Mattermark Pro.

Image Credit: Inc

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

Series A Round Sizes Continue to Climb in 2015 Led by Redpoint, RRE, and Sequoia Capital

This post is part of our Startup Funding Benchmarking Series exploring the allocation, concentration, and macro trends in the financing of high growth startups.

Last week, we reported on the continued rise of Series A round sizes (and therefore valuations, assuming ownership percentage requirements are remaining steady for the majority of deals). The median Series A round size in the U.S. is $6 million, and most recently in July came in at $7 million.

When I looked at the most active Series A investors of 2015 I found something surprising: the median deal sizes for 24 of the top 25 most active Series A investors in 2015 were even higher. Some by just a little bit like Foundry Group (disclosure: a Mattermark investor) at $6.05 million median Series A, and some a lot like Redpoint at $16 million and RRE Ventures at a median Series A round size of $15 million.

Top 25 Most Active* Series A Investors, by Median Series A Round Size in 2015


Editor’s Note: The table above shows the median Series A round size that these investors participated in, not the check sizes they wrote. It would not be crazy to assume that the higher the Series A round size, the higher the valuation of that round due to fairly standardized VC ownership requirements (unless it was co-lead).


It may be that lettered Series __ round names are becoming less meaningful. Indeed, investors I reached out to confirmed that several of their announced A rounds “really looked more like a B”. Perhaps, similar to Mattermark’s own funding history, these companies had already raised enough seed funding on convertible notes prior to the round to make significant progress (another interesting analysis I’d like to do).

Whatever the case, Series A rounds sizes continue to climb this year, and we will continue to report on this trend.

image (29)

Looking for resources to help you research startups and venture capital? Sign up for a free trial of Mattermark Professional to access the underlying data for these graphs, as well as in-depth profiles of more than one million high growth companies.

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

Top 10 500 Startups Batch 13 Startups – Sorted By The Growth Score

500 Startups Batch 13 Startups

Today, 500 Startups hosts their Demo Day for Batch 13 in Mountain View.

The companies will be pitching their products to an audience of VCs, Angel Investors, and decision makers at large tech companies, in hopes of closing their next round of funding.

We ranked this batch of 500 Startups companies and found the following 10 with the highest Mattermark Growth Score.

Key Statistics from 500 Startups Batch 13

  • 500 Startups Batch 13 is made up of 54% B2C companies
  • 33% of the companies are based in the Bay Area
  • 46% of the companies have at least one woman on the founding team
  • 61% have at least one foreign-born founder

10 Fastest Growing 500 Startups Batch 13 Companies

  1. Glambot, is an online destination for the largest collection of rare, limited edition and discontinued items from coveted makeup brands. Mattermark Growth Score: 637.
  2. Storygami, is an interactive video SaaS tool that lets you easily add related content into your online videos. Mattermark Growth Score: 397.
  3. Pixc, helps eCommerce stores and individuals selling online increase their sales with better product images. Mattermark Growth Score: 361.
  4. Linguatrip, is a marketplace that connects language learners to language immersions abroad. Mattermark Growth Score: 321.
  5. Chattingcat, provides you instant corrections of written English. Native speakers correct English writing for grammar, word choice, style, etc. And you get corrections anytime and anywhere. Mattermark Growth Score: 266.
  6. Fishfishme, is an online platform to book fishing charter boats. It operates a marketplace, where customers looking to go on a fishing trip can browse charter boats in various countries and book trips. Mattermark Growth Score: 218.
  7. Omate, is a standalone wearable technology startup, which offers TrueSmart, a water-resistant smartwatch which works independently from and with all smartphones. Mattermark Growth Score: 217.
  8. Publishizer, is an an online crowdfunding platform specifically for authors. The site specializes in non-fiction. Mattermark Growth Score: 195.
  9. Kono App, is a Mobile Scheduler powered by Artificial Intelligence. Mattermark Growth Score: 166.
  10. ResultsOnAir, provides web analytics-level insights for direct response TV (DRTV) campaigns. Mattermark Growth Score: 149.

To see more about the batch’s companies, sign up for a free trial of Mattermark Pro.

You May Wonder:

  • How does 500 Startups compare to Y Combinator?
  • What are the top industries of Batch 13?
  • What is the average headcount at these companies?

For answers and more in-depth analysis, sign up for a free trial of Mattermark Pro

Image Credit:

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

Is a Google Leak or a Spectacular Coincidence?

Just in case you’ve been asleep all afternoon, Google just dramatically changed their corporate structure by creating a new company called Alphabet. It didn’t take long for the Internet to take note of Alphabet’s unique domain name, “,” which Marco Arment noticed is peculiarly similar to the domain name of the mythical company from HBO’s Silicon Valley, Hooli.

Screen Shot 2015-08-10 at 2.19.09 PM


I thought this was hilarious, so I texted my co-founder, Danielle. Being much smarter than me, Danielle texted back the following:

Screen Shot 2015-08-10 at 2.18.35 PM


In order for Google to know Hooli was satire, they would have had to register later than Hooli, right? I got excited quickly and opened a tab for and found the “creation dates” for each domain and found this:

Screen Shot 2015-08-10 at 2.20.55 PM


This is all of the information I have, but it begs the question: has Google Alphabet had a leak since July of 2014, or is this a spectacular coincidence?


UPDATE: It appears that Larry linked to in his blog post today. The “.” after the text “drone delivery effort” links directly to Hooli’s website:

Screen Shot 2015-08-10 at 2.56.40 PM

© Mattermark 2015. Sources: Mattermark Research, Crunchbase, AngelList.

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