Results from Our “Pay What You Want” Experiment for the Mattermark Startup Traction Report

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Over the weekend we used Gumroad to launch an experimental “pay what you want” campaign for pre-orders of the 2014 Startup Traction Report (you can order it here for $1 or choose what you think it’s worth). Here’s what happened…

Many people worry that using the pay-what-you-want model will be problematic because people might not pay enough. We decided to take a risk, and despite asking only $1 minimum, the average purchase price has stabilized around $7 over the past 46 hours. We’ve now sold more than 800 pre-orders for a grand total of $5,840 and climbing!

Check out this analysis of the data we downloaded on hour-by-hour purchasing of the report.


We have sold 830 pre-orders of the report so far, and when we reach 1,000 sold we are going to increase the minimum to $5 and see what happens.

Want to join this experiment? You can still get the report for just $1 here!

Mattermark Daily – Monday, November 17th

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From Mattermark

Mattermark’s CEO Danielle Morrill shares her ‘pay what you want’ experiment to bootstrap more in-depth research efforts of Mattermark data in “2014 Startup Traction Report Now Available for Pre-Order from Mattermark

Here’s a teaser of what you can expect, this graph is examining the 6 month change in employee counts at startups – broken out by stage:


Pre-order the 2014 Startup Traction Report

From the Investors

Tomasz Tunguz of Redpoint Ventures expands on New Relic’s S-1 filing to benchmark it against other recently IPO’d SaaS companies in “Benchmarking New Relic’s S-1: How 7 Key SaaS Metrics Stack Up


Fred Wilson of Union Square Ventures asserts that raising money is not the key to success, but rather ‘it is what you build, how you go to market and monetize it’ in “Capital and Success

Steven Sinofsky of Andreessen Horowitz looks at challenges faced by incumbent businesses, how they react to innovation and advantages startups may have in “Startups Aren’t Features (of Products or Companies)

Mark Suster of Upfront Ventures provides his formula for startup communities outside of Silicon Valley to drive future job growth in their cities in “The Silent Killer – The Company Your Community Never Created

Kirill Sheynkman of RTP Ventures details documents and processes founders and investors use when raising venture capital in “Getting Funded, Step 4: Due Diligence

David Rosskamp of EarlyBird Venture Capital classifies investment methodologies into ‘common approaches’ he has observed in “Typology of Venture Investing

Steve Schlafman of RRE Ventures gives his stance on transparency and accountability by asking for personal public reviews (Yelp-style) in “Radical Transparency: Review Me on Dunwello

Neeraj Agrawal of Battery outlines his three principal marketing technology industry observations from 2004 – 2014 in “More on Martech: Why Do VCs Love #MarTech? It’s Simple – $22B of Global Value Creating and Counting

From the Operators

Dina Kaplan of The Path explains her thoughts on ‘busywork’ saying, ‘it’s time to end the glorification of busy’ in “The Cult of Busy

Armando Biondi of AdEspresso counters Mark Suster’s post on transparency, advocating for more of it in “Transparency Will Not Kill You

Jay Winder of MakeLeaps notes serendipity, meritocracy, founder focus and more in his shortlist of differences in “How Tokyo is Different to Silicon Valley

Fabio Federico of Coinalytics reflects on taking chances, the value of friends and embracing challenges in “3 Lessons Learned from Starting a Startup

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Mattermark Daily – Thursday, November 13th

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From the Investors

Joe Dwyer of Founder Equity provides a landscape of venture capital, expanding on current ‘market forces impacting venture’ and what he believes is the future of venture capital in “The New Reality of Venture Capital

Joe Dwyer

Fred Wilson of Union Square Ventures summarizes his thoughts of how free, freemium and paid content can contribute to higher or lower user growth with ‘many users * low arpu >>>> few users * high arpu’ in “The First Law of Internet Physics

Sam Altman of Y Combinator responds to Alexis Ohanian’s announcement of re-joining Reddit as Executive Chairman and Yishan Wong resigning as CEO in “A New Team at Reddit

Charlie O’Donnell of Brooklyn Bridge Ventures says to value your time and ‘your success is never going to come down to (any one person)’ in “There Are No Gatekeepers

Michael Copeland of Andreessen Horowitz talks with Tilt CEO James Beshara and ESPN SVP Ryan Spoon about partnering with in “When Fantasy Football and Crowdfunding Collide” (audio)

Arsham Memarzadeh of OpenView Partners asks founders to participate in a survey to gather data on mobile revenue, development and marketing costs, and engagement in “Why Enterprise Mobility Calls for New Metrics and How You Can Help Fill the Void

From the Operators

Jeni Axline of Parenthoods shares her journey of being a new mother and co-founding a company revealing, ‘I have a clarity of purpose that I’ve never had before’ in “A Report from the Front Lines of Leaning In

Julia Grace of Tindie expands on optimizing conversions, building an efficient search tool, and shopping cart that makes your users happy in “What I Learned the Hard Way Building an eCommerce Site

Mike Townsend of HomeHero draws insights from Malcolm Gladwell’s “David and Goliath’ he applies to startups, finding ‘your disadvantage may be your advantage’ in “What Can a Startup Learn from ‘David and Goliath’

Best of the Press

Dan Primack of Fortune showcases Naval Ravikant of AngelList, mentioning ‘$87 million worth of seed deals transacted via AngelList in its first year of syndicates’ in “A Disruptor Shakes Up Angel Investing

Deborah Gage of Wall Street Journal covers Nitin Pachisia and Manan Mehta’s new $3.5 million angel fund in “Unshackled, a New Angel Fund, Forms to Back Immigrant Entrepreneurs

Cromwell Schubarth of Silicon Valley Business Journal interviews Jon Sakoda of New Enterprise Associates who says ‘it’s been an amazing time to be in the seed market’ in “Big Tech Challenges, Funding Upstarts Without Losing Friends

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